Chamberlan reseller interview – Flora Houche

Flora Houche is a designer of wedding dresses. She wants to participate and encourage a clothing industry that respects people and the planet. In a logic of sustainable development, Flora Houche basically makes two-piece wedding dresses with a top and a skirt so you can wear them for other occasions by mismatching them.

What is your job ?

“I created my company through which I offer services and model making.

I currently work for several brands such as Isabelle Marant, Balmain, Yves Saint-Laurent: I help them on the production side of the pieces.

Beyond being a service provider, I also launched my own brand, I have a somewhat showcase collection to avoid waste.

I only make clothes in 36 and 38 quite simply because they are my size and that allows me, if I don’t sell them, to be able to wear them. I am also a trainer, I train people to do my job on computer software.

But the part of my work that I prefer and on which I am most in demand is the tailor-made part.

I have a lot of people who come to have their wedding dresses made-to-measure and suddenly it’s really a unique model.

Flora Houche designer of bespoke wedding dresses

I draw the model for them and then I make it from A to Z. The showcase collection is a little out of step with what is currently offered everywhere in the shops, it’s a bit deliberate: it’s to show and offer an offer that’s a little different from the others, that is to say with pants, jumpsuits, playsuits, crop tops, and skirts. I don’t exhibit dresses there and that’s on purpose, the goal is to be able to wear your wedding outfit: we mismatch for every day instead of having an outfit that we buy and which will stay in a closet : the crop-top can be worn with jeans and this allows for a casual look. Even if it means making tailor- made for your wedding, you might as well invest in beautiful pieces that you can easily wear.”

How did you come to do the job you do today?

“I studied 7 years in fashion and 2 years under a professionalization contract. During my last assignment, I spent 4 years at Isabel Marant. I was her technical right-hand man so I attended all the fittings; I managed all the production part, especially the production of the collections. Subsequently, I wanted to set up my company, the one in which I still work today.”

wedding dress designer

What are the main challenges you face on a daily basis in your job?

“The business sector is very competitive. In my company, I try to juggle all the services and manage to produce and be on time. Punctuality is a bit of my trademark, it’s is the value that I advocate in my company and that’s why clients stay with me. But the hardest thing for me is to actually juggle in terms of planning; it’s above all that it represents a lot of work, so I would say that the most difficult thing to manage is fatigue.”

What do you love most about your job as a wedding dress designer?

“I like the tailor- made part a lot because I meet people and I really make it a point of honor to get to know them. I do about an hour and a half meetings to get to know the person, so there is a real bond that is created between us.

It’s teamwork, we’re building an outfit together and I’m getting to know the person; I try to understand her personality to really make her a wedding dress that enhances her morphology and reflects her personality.

It’s great because it connects me. These are people that I follow, and who send me photos of their first children, there is continuity.

In fact I am part, for a moment, of their life and after I maintain this link.

Wedding dress designer Paris

How did you discover the Chamberlan wedding shoe brand?

“It was my former communications apprentice who introduced me to Chamberlan . We were trying to find a bridal shoe brand for the concept store, but “Made in France” and artisanal , to complete our offer a little. Chamberlan fits exactly with my universe.”

What is your favorite wedding shoe model at Chamberlan and why?

“My favorite model is the Cabourg bridal sandal , I already love the geometric side, I love the designs, I love the materials, it has a little retro side, a little vintage, but at the same time time there are also a lot of cutouts.

What I loved was the cut of the line of the shoe, the fact that it’s rounded, I really like the rounded shapes and there the little roundings and the little cutouts.

I also find that these bridal shoes are clearly out of the ordinary of anything you could find. In addition, we’re really good in it, so that was the perfect combo, a little dancer’s look.”

romantic wedding sandal

Why do you support Chamberlan made-to-measure shoes?

“For the artisanal side made in France: I find it great to create bridal shoes made in France and what I also love at Chamberlan is the tailor-made side for a bridal shoe .

Like me, you can also offer custom-made shoes so that all brides can find wedding shoes and I think that’s great.”

What is the shoe model that has always made you dream?

“I really like pumps ; in fact, I basically love Salomé shoes, I have a lot of them in my closet. My favorite shoe is the Salome, that’s for sure!”

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